The answer to gardenias sun or shade is simple: they want both. Your gardenias will perform best with morning sun and afternoon shade. This mix gives them enough light to produce heavy blooms without the heat stress that causes bud drop and leaf scorch.
Getting your gardenia light requirements right separates a plant that flowers from one that just sits there looking green. I grew two gardenias in my yard a few years ago to test this. One went into a bed that caught full afternoon sun from noon onward. The other sat on the east side of my house with four hours of morning light and shade the rest of the day. By July, the afternoon sun plant had brown leaf edges and lost half its buds. The shaded one gave me three times as many blooms with perfect dark green foliage.
The science behind this is straightforward. Hot midday and afternoon sun raises leaf temps past what your gardenias can handle. The plant shuts down and drops its flower buds to survive. Too much shade causes the opposite problem. Your gardenias can't make enough energy for flowers. You end up with leggy stems and very few blooms. The morning sun sweet spot feeds the plant without cooking it.
Clemson Extension says your indoor gardenias need 6 to 8 hours of bright light each day. A south-facing window works best for this. Your outdoor plants have different gardenia sunlight needs since they face stronger direct rays. Give outdoor gardenias direct sun from sunrise until about 10 or 11 AM. Then let shade cover them through the hot afternoon hours.
I've found that east-facing spots work best in most yards. Your east-facing bed catches gentle morning rays while the house blocks the harsh western sun. If you don't have an east exposure, try planting under a tall pine or oak tree. The filtered light through those branches gives your gardenias the right energy level. I moved a struggling gardenia from a south-facing wall to under my oak tree. It went from dropping buds to blooming better than it ever had within one season.
Here's what you should do before you plant. Spend one day watching how sunlight moves across your yard. Note which spots get direct morning sun and which ones bake in afternoon heat. Mark those morning sun spots as your prime gardenia locations. If you already have a gardenia in a bad spot, you can move it in early spring before new growth starts. Dig a wide root ball and water it in well after the move.
Your gardenias also respond to seasonal light changes. In winter the sun sits lower and the light hits weaker. Even full sun spots won't burn the leaves during cold months. Summer is when your placement choice matters most because the sun angle climbs higher and the rays hit much harder. Plan your planting around the worst case summer light and your gardenias will handle every other season just fine.
Read the full article: Gardenia Plant Care and Growing Guide